I hate marketing

And I can’t seem to shake it

If you've been following my journey for a while, you know how much I complain about marketing and how bad I am at it. I can’t help it. It’s just one of those things I just can’t seem to give my entire being to and that sucks.

Last week I had one job, to go all in on marketing for my upcoming event, Scissors & Clippers. Ask me what I did instead. You guessed it, everything but marketing. To be fair, I did send a few emails, organize the marketing trello board and ideate tactics but ask me how many hours I devoted to it; less than 10 I’m sure. So what’s the point of this post? Mostly to vent but also to dig deeper into my hatred for the craft.

Why can’t I bring myself to sit still for a few hours and carry out the ideas I already have?

I can’t see the end in sight

I think my biggest problem with marketing is that you have no idea what will stick. With code, you just keep trying things till it works but you get feedback (error messages) every step of the way. It feels more black and white. With marketing, you also keep trying till it works but you don’t really know why one things works over another or why it all doesn’t seem to work at all. This is extremely frustrating for me since I rely on that instant feedback to guide me.

I don’t have control over the results

This is silly but still a real pain for me. You have no idea what’s going to happen when you try a marketing tactic. You just try and wait. You have no idea what will bring the most traffic or leads or what actually converts to sales. You don’t know who will say yes and write about you, and which one of these write-ups will actually make a difference. I’m sure this hurts more than it should but it's because I hate not being in control.

The easiest tactics aren’t free

For me, it’s much easier to put together a digital ad than trying to convince a blogger to write about me or the thing I’m creating. It’s also much easier to see if it’s working or not, to some extent. But of course, the ease come with a price. And not being able to see the end in sight or have control over the results makes it really hard to waste countless dollars towards a tactic that could essentially be unreliable and inconsistent.

I don’t like to sell

I’ve read countless marketing posts trying to find an angle that would make me at least enjoy the craft a bit more. But at the end of the day, my biggest issue is that I hate feeling like a sales person. No one likes products being shoved in their face and I don’t like doing it. I feel sleazy even though it’s coming from a good place. And if I’m being introspective, this is probably what’s affecting my subconscious the most and holding me back from reaching my full potential.

TLDR;

It has nothing to do with being lazy or unwilling to spend countless hours trying new things. I just hate marketing. And I can’t bring myself to do something I don’t like. If you asked me to design or code something instead, I’d do it in a heartbeat. I spent more time coding, fixing bugs and adding features than I should’ve last week.

But this week, I’m challenging myself to do nothing but marketing. It’s a necessary evil after all.

Do it with passion or not at all,
– Kim Goulbourne aka “Bourn”

CommentsHow do you feel about marketing?

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